Vigamox Pink-Eye Campaign
OVERVIEW: Served as a designer on the award-winning Alcon’s "Pink-Eye" branded marketing initiative targeted at pediatricians to control MRSA in clinical settings. Collaborated with the creative team to refine branded look and feel of multiple collateral pieces. Worked closely with vendors to determine technical specifications and account managers to coordinate deadlines and deliverables.
ROLES: Designer Illustrator Dieline & Digital Production
PROJECT ACHIEVEMENTS:
Instrumental in designing and producing three dimensional collateral folding options for sales aids and direct mail; these provided a unique pitch angle for the sales force to employ with physicians.
Initiated efforts to bring portions of Photoshop retouching in-house for cost and time savings of 50%.
Created spot illustrations and streamlined charts to maximize emphasis on clinical efficacy vs the competition.
202.355.8083
mightyjendesign@gmail.com
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