JENNIFER KEATING

STRONG DESIGN • POWERFUL COMMUNICATION

mightyjendesign@gmail.com 202.355.8083

NSF Veteran Engagement Campaign

OVERVIEW: Visualized and designed re-useable recruiting signage and take away materials for this jobs initiative by the Division of Human Resource Management (OIRM/HRM) which encouraged veteran service members to make NSF their top choice over other agencies when applying for a federal career.


ROLES: Art Director Designer Illustrator Digital Production Vendor Management


PROJECT ACHIEVEMENTS:

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Attracted more prospects to NSF's career fair table for recruiters to pitch and applicants had an overwhelmingly positive response to materials for piquing their interest in the agency and its offerings.

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Secured cost savings of 20% and expedited final materials delivery by 2 weeks through the use of stock photography over a custom photo shoot. Produced high-end composited, retouched, and color corrected options representing both military and career-oriented models.

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Devised an embedded QRC Code, which allowed the HR Division capacity to track veterans' applications accessing the jobs portal from the brochure. Equally important, this also made navigation within the dense website to job openings significantly easier for candidates.


Banner Signage, Brochure Handouts, and Website Branding
Veterans Engagement collateral included: Banner Signage, Brochure Handouts, & Website Branding

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