OVERVIEW: Designed and developed a dynamic set of visual communication tools to allow NSF’s Office of Diversity and Inclusion to market their monthly special emphasis celebrations to staff. This led to the enhancement of their programming materials to foster greater learning and curiosity about different cultures and life experiences.
ROLES: Art Director Content Developer Multimedia Designer Display Manager
PROJECT ACHIEVEMENTS:
Increased overall event awareness by 40%. Attendance at MLK was over 100 attendees, twice the anticipated audience.
Incorporated digital options for content at events to maintain audience engagement and reduce environmental footprint.
Expanded target audience to public foot traffic with animated event slideshows that educated about diversity and inclusion observances as well as advertising the private staff event.
Managed tight timelines by building a turnkey template system to increase productivity and maintain consistent branding.
© 2017 Jennifer Keating | Visual & Digital Designer | Washington D.C.