JENNIFER KEATING

STRONG DESIGN • POWERFUL COMMUNICATION

mightyjendesign@gmail.com 202.355.8083

Goodwill of Greater Washington Infographics

OVERVIEW: Strategized the story development, design and illustration of mission-focused infographics for Goodwill of Greater Washington. Projects included their eco-friendly donation process and annual report for sharing via social media.


ROLES: Art Director Illustrator Content Developer


PROJECT ACHIEVEMENTS:

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The “Do Good, Go Green” infographic provided a clear and transparent look at how efficient and green their donation process was to inspire Twitter & Facebook users to consider their organization when making charitable donations.

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The Annual Report infographic offered an easy to share financial snapshot and highlighted the organization’s ability stretch their dollars to significantly impact lives in the Greater Washington area. Estimated 20-25% cost savings by offering a digital version in lieu of a solely printed report.


Go Green Infographic in the Facebook framework
Annual Report Infographic in the Twitter framework
"Go Green" & Annual Report Infographics within social media frameworks
Annual Report Infographic
Detail of the Annual Report Infographic
Go Green Infographic
Detail of the "Go Green" Infographic

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