OVERVIEW: Strategized the story development, design and illustration of mission-focused infographics for Goodwill of Greater Washington. Projects included their eco-friendly donation process and annual report for sharing via social media.
ROLES: Art Director Illustrator Content Developer
PROJECT ACHIEVEMENTS:
The “Do Good, Go Green” infographic provided a clear and transparent look at how efficient and green their donation process was to inspire Twitter & Facebook users to consider their organization when making charitable donations.
The Annual Report infographic offered an easy to share financial snapshot and highlighted the organization’s ability stretch their dollars to significantly impact lives in the Greater Washington area. Estimated 20-25% cost savings by offering a digital version in lieu of a solely printed report.
© 2017 Jennifer Keating | Visual & Digital Designer | Washington D.C.