Created a mark and palette that straddled their twin audiences of differing opinions by incorporating graphics and colors that had both subtle environmental themes and dynamic industrial mechanics.

Composed a branding/style guide that provided clear and concise end user guidance (especially to the multiple novices) to ensure application of the brand was consistent going forward.

Designed a template and developed a design formula for their white paper covers to keep their look fresh and consistently on message.

Provided an initial heuristic review of their website highlighting recommended improvements for a better end user experience, these included making the navigation more intuitive in addition to putting greater emphasis on their newest policy reports.