OVERVIEW: Created over-arching logo and theme graphic for Genentech's Viral Business Units sales conference. Designed a full complement of collateral for the meeting encouraging sales force interaction, teamwork, and contribution.
ROLES: Art Director Illustrator Interactive Designer Vendor Manager
PROJECT ACHIEVEMENTS:
Provided custom design of over 20 uniquely branded applications (digital, print and give away merchandise) of the theme.
Developed video postcard that teased the upcoming meeting theme in a vibrant way, thus creating attendee buzz through email as well as a portal website.
Managed tight production turnarounds through the development of internal working timelines for graphic deliverables. Highlighted key benchmarks and sign-offs to allow updates and revisions without impacting project progress.
Coordinated estimates, production and delivery schedule with multiple print, promotional & signage vendors.
© 2017 Jennifer Keating | Visual & Digital Designer | Washington D.C.