JENNIFER KEATING

STRONG DESIGN • POWERFUL COMMUNICATION

mightyjendesign@gmail.com 202.355.8083

Genentech United Conference

OVERVIEW: Created over-arching logo and theme graphic for Genentech's Viral Business Units sales conference. Designed a full complement of collateral for the meeting encouraging sales force interaction, teamwork, and contribution.


ROLES: Art Director Illustrator Interactive Designer Vendor Manager


PROJECT ACHIEVEMENTS:

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Provided custom design of over 20 uniquely branded applications (digital, print and give away merchandise) of the theme.

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Developed video postcard that teased the upcoming meeting theme in a vibrant way, thus creating attendee buzz through email as well as a portal website.

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Managed tight production turnarounds through the development of internal working timelines for graphic deliverables. Highlighted key benchmarks and sign-offs to allow updates and revisions without impacting project progress.

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Coordinated estimates, production and delivery schedule with multiple print, promotional & signage vendors.


United theme logo and viral business unit logos
Conference theme logo "United" with the viral business units it represented
Conference theme teaser video featured in corporate email blast
Stage screens from the Keynote address featuring United theme graphics
Conference theme logo "United" with the viral business units it represented
Conference collateral tshirt, hotel card, water bottle and nametag
A few of the many conference collateral items provided to attendees

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